Labels and Style360 collaborates in online retailing

- Pakistani

On 3rd February an event took place at Café Flo. The event is based on the partnership of Sultana Siddiqui President HUM Network Ltd and Zahir Rahimtoola CEO LABELS to promote fashion industry in Pakistan towards online retail.

Sultana Siddiqui President HUM Network Ltd which operates Style360 and Zahir Rahimtoola CEO LABELS are being collaborated as labelsestore is being replaced as

The courtyard at Café Flo was filled with models, designers and enthusiasts connected with the fashion industry. All the guests were hosted for hi-tea by Zahir Rahimtoola of Labels and Sultana Siddiqui of Hum Network.

The two legends of our fashion and entertainment industry took a step ahead that is a big rise for Pakistani fashion industry at a global level.

This strategic partnership is an attempt of HUM and LABELS to use their respective brand strengths and provide a global platform for Pakistani designers to showcase their collection worldwide and provide easy online shopping access to buyers for latest Pakistani fashion.

Zahir Rahimtoola explains that he is thankful to Sultana Siddiqui and HUM for joining hands with LABELS e-Store and their support to build a retail platform. This step would bring an innovative and energetic change in fashion retail of Pakistan.

zahirZahir Rahimtoola spoke of the partnership with Hum Network, as well as its support in bringing business to Labels. “Forty per cent of Labels’ business comes from Hum Network; which has been a pro-active partner in circulating Mahira Khan’s Feeha Jamshed outfits in Humsafarand Sania Maskatiya creations later in Shehr-e-Zaat.”

Fashion Council Pakistan chair-person Shamaeel Ansari said, “This collaboration is yet another opportunity to move in the right direction. It’s a great milestone. From March onwards, all collections of the Fashion Pakistan Week designers will be at this e-store, available for everyone to buy.”
via The Express tribune

Sultana Siddiqui has expressed her views that she always wants to empower women as well as she shared that it is her passion to promote fashion industry whether magazines or hum Network’s fashion brand Style 360.

She expressed that the online fashion retail Store aims to create an crucial platform for young and experienced fashion designers to introduce their products across the world.

It’s a great initiative. It will provide an opportunity to designers to move to places where they cannot go on their own.